Yikes, traveling alone for the first time? Not to worry- Hyatt Place is the place for you. The Anything but Awkward campaign is designed to give solo traveling consumers a welcoming and comforting environment. By utilizing various traveling imagery within airports and hotels, the ads use humorous, relatable copy that aims to connect with consumers. To enhance buzz and overall experience, advertisements were carefully placed throughout the airport and hotel, utilizing a QR to allow travelers to seamlessly book online. This overall purpose? Say goodbye to those solo travel jitters and say hello to a smooth and enjoyable stay at Hyatt Place.