The Pop-Tarts x The Sopranos collaboration brings an unexpected fusion of nostalgia and indulgence, immersing fans in an exclusive, mafia-style experience. This pop-up event transforms your usual New Jersey deli into a hidden speakeasy, where guests step into the role of a boss. Inside, visitors will get the chance to try the limited-edition Sopranos-inspired Pop-Tarts, featuring bold flavors like cannoli and tiramisu, wrapped in iconic packaging that captures the aesthetic of the series. Through immersive rooms, interactive moments, photo opportunities, and a taste of indulgence, this campaign takes the fun nostalgic feel of Pop-Tarts with the high drama of The Sopranos, creating an unforgettable, one-of-a-kind experience.