Do you know what the best part about going back to school is? Or how about going to the airport? The rush of excitement for a new adventure? Not exactly—it’s the germs. All jokes aside, Emergen-C has you covered. Packed with immune-supporting vitamins and antioxidants, it helps you stay one step ahead of the germs that surround us every day. This campaign uses playful, attention-grabbing copy and interactive elements to keep consumers engaged, emphasizing the importance of staying healthy and boosting your defense against these wretched germs. To drive the message home, ambient and out-of-home advertisements were strategically placed in airports and stores during peak back-to-school and high-travel seasons. By reaching consumers when they need it most, Emergen-C has your back.